1) internal to the company, and 2) client-facing.
Purpose begins at home, with your employees. If they know why they are working with you, they are more likely to do well. In other words, when you stand for something beyond your products and services, you contribute to the greater good. That bold sense of purpose will motivate your employees beyond their expectations, and certainly yours. Gone are the days when you earned a paycheck for clocking in and doing your “job.” Today, employees want more than a paycheck – they want to know that they are aligned with a company that believes in something that they, too can believe in. A sense of purpose lives in our DNA, it’s part of our human nature, and business is becoming more human.
That’s why more and more businesses operate with a “purpose-motive,” as well as a “profit-motive.” Traditional thinking creates value solely within the confines of profit. That may still work for some of your shareholders, but it will not work for your employees, or your customers. Twenty-first century businesses are redefining success, and the best performing companies stand for something greater than their product.
These purpose-driven tenants are also – increasingly – just as important to your customers. In fact, more and more consumers view companies in a holistic way, sizing them up and deciding if the company’s values align with their own. This presents enormous opportunity. You’re no longer just selling a product. You are selling a product in the name of something greater than your company – you are making a difference in the world. That purpose motive becomes part of the glue that creates unbreakable bonds with your customers.
OndoCreative has created a simple document to help you get started.
Download The 3 R’s of a Purposeful Business