Human social networks are evolving at warp speed. If you can fathom a reason to connect with another person, there’s an app for that! Many argue that technology is surpassing our ability to cope and keep up. Not so. Human beings are innately social beings, and technology is finally catching up with the human condition. We’ve come a long way – and the future is wide open for innovations beyond our human imagination.
What’s good for you as a social being is also good for your business.
Your business is a social entity. You now have to reach across the spectrum of digital choices and relate and connect to your new and existing customers on their terms and on their turf. You are competing for both mindshare and heartshare. Consumers want to intellectually understand your value and worth, and they want to fall in love with your brand. They want a bonding, nurturing relationship with your products and your company. They want to feel a sense of validation for using your service so they can share their experience with others, and feel good about doing so. And friends, family and colleagues demand to know!
OndoCreative has created a simple document to help you get started.
It will get you thinking about how your company contributes, collaborates, and creates – contextually and authentically – within the social universe.
Download The 3 C’s of Social Engagement
Social search sticks!
Singular search engines provide links to websites and articles. Social venues invite participation, engagement, and shared experiences. Most importantly, social media creates influencers. Social is the new search and it’s much more powerful and long-lasting. Consumers are engaging in “social search” every time they sign-in to Facebook or Twitter or use any other social platform or app. Think about how much information you consume every day. The pixels of information may not all stick, but enough do to shape your thoughts and opinions about people and brands. And when the time comes for you to make a purchasing decision, your collective cognition will guide how you choose the product or service. You will remember what the influencers posted, Tweeted, Facebooked, Tumblr’d, YouTube’d – you get the idea.
Your company, therefore, has to become a part of the social soup. If people aren’t talking about your products and if your vision and message are not pulsating through social streams, you will remain largely irrelevant – unless you have millions of dollars and can buy extremely expensive Superbowl commercials. But today, more is not necessarily more. You can spend millions, but if your message is not sincere, if it does not resonate, or reveal a strong sense of who you are and what you offer, if you’re not a player in the collective social consciousness, then you’re likely to experience brand erosion over time.